“We know that the human connection is crucial to recruiting and retaining talented employees,” said Jeffrey Webster, Nissan’s director of Diversity and Inclusion. “As we continue to grow the number of affinity groups at Nissan, we’re giving employees more opportunities to grow as professionals and to make cross-functional relationships that foster more creativity and more deeply engage them in their day-to-day roles.”
The rapid growth of these affinity groups makes them the most successful elements of Nissan’s diversity strategy. Groups such as the recently launched Gay-Straight Alliance at Nissan promote a more inclusive work environment for employees and helped the brand land a perfect score in the Human Rights Campaign Corporate Equality Index in December 2013.
Nissan’s diversity strategy extends beyond the walls of its buildings and into the community through partnerships with other businesses and organizations. For example, Nissan works with groups such as the 100 Black Men of America and FUTURO, to offer mentoring programs that give high school and college students exposure to the variety of career opportunities available, as well as guidance on how to draft a resume and showcase strengths in interviews. In addition, Nissan regularly hosts students for job shadowing opportunities, where students get a first-hand look at the inner workings of a global company.
“Nissan has the most diverse consumer base in the automotive industry, and we want our employee engagement and community outreach efforts to reflect that,” said Webster. “The progress we’ve made in recent years has improved employee satisfaction and helped us better integrate our community partners into outreach plans, which will help shape our diversity strategy moving forward.”
Nissan was recognized by DiversityInc as a Top 25 Noteworthy Company during a special event in New York on April 22.