Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion. The Versa Sedan, on sale now at Nissan dealers nationwide, offers the most legroom, headroom, trunk room and technology per dollar than any other car in America, making it a facilitator of great experiences. This three-phased campaign will demonstrate the Versa’s key innovations while engaging social-savvy audiences.
Live this week, Nissan launched a Facebook Connect enabled website MyVersaRoadTrip.com, where users create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Entrants then submit their trip, telling Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.
Six winners will be selected and announced November 14 to receive a 2012 Versa Sedan and take the 4 Day\3 night road trip they submitted with their friends. Along the journey, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.
For additional content, all Versas will be outfitted with stop-motion cameras inside and out. When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival in January 2012. The community will judge the films, giving them a chance to win prizes as well.
Adam “Versa” Carolla
Actor, comedian and TV personality Adam Carolla is joining Nissan to promote the vehicle and road trip campaign with the light-hearted, humorous approach he’s known for. Created by Carolla’s ACE Broadcasting company, a series of videos will show why he decides to change his name to ‘Adam Versa’, his own road trip around his hometown of North Hollywood and a “Hypothetical Road Trip Game” with Larry Miller.
In addition, the September 21st episode of his #1 downloaded podcast show, “The Adam Carolla Show”, will be designated “The Adam Versa Show” and his guest will be Erich Marx, Nissan Director of Website and Social Media Marketing. Marx will discuss Nissan’s approach to social media, promote the My Versa Road Trip program, highlight the 2012 Nissan Versa Sedan, and take part in a round of Carolla's Hypothetical Road Trip game.