"Nissan's rapid ascent in five short years from place 90 to now 49 shows we're playing in the right spaces and engaging with consumers while always remaining authentic," said Roel de Vries, Nissan corporate vice president and global head of Marketing and Brand Strategy. "Growing a global brand that's exciting and innovative is an integral part of our company's success."
The study also applauded Nissan tapping into sponsorship opportunities to reach younger audiences, including the UEFA Champions League activation in 2015 and NBC's "The Voice." It also highlighted the company's customization and personalization of products, citing the new U.S. JUKE Color Studio, and innovative new ownership schemes for LEAF buyers in Europe, as relevant ways to connect with today's consumer.
The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process and the strength of the brand.