Nissan announced an extension of its longtime partnership with the Heisman Trophy Trust, presenter of the annual Heisman Memorial Trophy in recognition of the outstanding college football player in the United States. Nissan, which began its relationship with the Heisman Trophy in 2005, now becomes the exclusive “Premier Partner” in an agreement than runs through 2016.
Nissan, under the new pact, will continue to support the charitable mission of the Heisman Trophy Trust, as well as promote the Heisman Trophy Award through activities such as an exclusive Heisman Trophy Tour, consumer sweepstakes, social media, online activities and other events. For the 2011 season, Nissan created a special series of “Heisman House” game day commercials featuring the Heisman Trophy and 11 former Heisman Trophy winners.
“The Heisman Trophy, since it was first awarded in 1935, has recognized the top performers in college football. As a company that prides itself in delivering innovation and performance for all, it’s a natural association,” said Jon Brancheau, vice president, Marketing, Nissan North America. “The fan response to our Heisman-related activities, from the Heisman House commercials to the annual Heisman Trophy Tour and awards sweepstakes, has been tremendous. We look forward to expanding these programs – and adding new ones – in the next five years.”
“The Heisman Trophy Trust is pleased and proud to extend and expand its long term successful relationship with a quality partner like Nissan. Nissan’s continued support aids the Trust in fulfilling its charitable mission to provide opportunities for underserved and disadvantaged youth of our country and returning military service personnel,” said Bill Dockery, Heisman Trustee.
In addition to its partnership with the Heisman Trophy Trust, Nissan is a sponsoring partner of the annual Bowl Championship Series (BCS), including the upcoming national championship game between Louisiana State University and Alabama on Jan. 9th.