The ranking follows Nissan being named in June as one of the world’s greenest brands for 2013 in Interbrand’s Best Global Green Brands report. The Nissan LEAF is by far the world’s best-selling 100% electric vehicle making the company the global leader in Zero Emissions mobility. Nissan ranked fifth overall out of 50 brands in that report.
“The power of our brand is a core pillar of our Nissan Power 88 strategic plan, which means that it’s essential to our growth plan,” said Roel de-Vries, Nissan Corporate Vice President and global head of marketing, brand and communications. “These rankings demonstrate we’re on track to achieve the ambitious brand power goals we set in our mid-term plan.”
In this year’s study, Interbrand noted Nissan’s global, multi-channel approach with a consistent message of innovation, which it said was the DNA of the brand. The report noted that demand is continuing to grow for the Nissan LEAF and that stronger consumer engagement will help Nissan achieve aggressive business targets, build loyalty and energize new audiences.
For more information about Interbrand’s 2013 Best Global Brand Study, please visit: http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx