 Nissan has released official footage of a demonstration race in which the Juke-R - the world's fastest crossover - took on and beat three supercars around a specially-constructed circuit at the glamorous Dubai International Marine Club.
The muscular, 485bhp Juke-R made its global debut as the official pace car for the Dubai 24 Hours on January 13and then stayed in Dubai to take on the supercar establishment in their own urban back yard.
At the wheel of the triumphant Juke-R for the demo race was Lucas Ordonez - winner of the inaugural Nissan GT Academy in 2008 and podium finisher in last year's Le Mans 24 Hours.
Taking on the Juke-R around the 0.58km course, which featured the dramatic Dubai skyline on one side and a Monaco-style selection of yachts on the other, were a Lamborghini Gallardo, a Mercedes SLS AMG and a Ferrari 458 Italia.
 _The Nissan Quest Recognized for its Family-Friendly Features in Magazine’s First-Ever “Genius” IssueThe Nissan Quest LE is perfect for big families with its three rows and seven seats. The Quest even has an easy touch button that will open the side doors and rear lift gate so you don't have to fumble with groceries anymore. Adding to the tech is the inclusion of rearview cameras. Click here to view the entire article.
 _NISSAN MOTORSPORTS INTERNATIONAL CO. LTD. (NISMO) has announced the official release of a Nissan GT-R (R35) that conforms to FIA GT3 regulations: the Nissan GT-R NISMO GT3.
NISMO and JR Motorsports (JRM), its official partner for this major project, have been jointly developing the car during 2011 and, following a series of extensive tests - which have included three competitive outings - the car's performance and durability has proven its credentials for GT3 racing worldwide.
The Nissan GT-R NISMO GT3 features a 3.8 V6 twin-turbo engine that is based on a standard road car unit, developing 530ps at 6400 rpm. Power is delivered via six-speed transaxle that drives the rear wheels, activated by a semi-automatic paddle-shift system.
Designed with customers in mind, driveability has been an important factor in the new car's development program. Therefore, as well as featuring a chassis that inspires confidence, suspension set-up and driver controls can easily be adjusted to suit a range of preferences.
The car was displayed at the UK at Autosport International (Europe's biggest motorsport exhibition) on January 12. The car appeared alongside the GT1 Nissan GT-R that won the 2011 FIA GT1 World Championship.
Sales and customer support for the Nissan GT-R NISMO GT3 will be implemented by NISMO for Japan, Asia, North America, South America, and Oceania, whilst JRM will cover Europe, Russia and the Middle East.
The car is priced at 298,000 Euro (32,000,000 JPY)*. Enquiries should be made to either NISMO or JRM.
 _Nissan Named One of Top Brands on Twitter for 2011; Surpasses 500,000 Facebook Fans
Celebrating success on the brand’s social media channels, Nissan North America recognized how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate website click-throughs. Nissan credits the recent achievements for being responsive to the communities and offering what they’ve wanted: car enthusiasm and exclusive access inside the brand.
Top Brand on Twitter
As reported in Mashable last week, Nissan ranked #8 on list of Top 15 Brands on Twitter for 2011 as indexed by HootSuite². The recognition aligns the company, the only in the automotive industry on the list, with top social media players including Twitter itself, Apple and Nike. Nissan currently converses with more than 75,000 Twitter followers combined, across accounts for the brand @NissanNews and vehicle models @NissanVersa, @NissanJuke, @NissanQuest and @NissanLEAF.
“Nissan is proud to be earning recognition among such recognized leaders in the space,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We look forward to using this momentum to lead our new product launch efforts in the months to come.”
_Nissan brings automotive innovation to the world of technology - Nissan announces unique self-healing iPhone case - the Nissan Scratch Shield iPhone case
- The case uses innovations from the automotive world to create a robust iPhone case, including Nissan's pioneering self-healing paint finish
- Nissan's Scratch Shield paint is a world first in paint technology that allows fine scratches to quickly mend themselves
- Addition benefits such as scratch-resistant and easier-to-grip than normal glossy phone surfaces
- The Nissan Scratch Shield iPhone case is made from ABS plastic - a high grade substance widely used in the automotive industry to create a more rigid, robust, and tighter-fitting case
- Trial underway with initial batch of prototypes
Nissan announced the latest piece of must-have kit for the iPhone* - a ground-breaking self-healing iPhone case. The Nissan Scratch Shield iPhone case features the brand's pioneering self-healing paint finish, a world first in paint technology developed in 2005 and already used on a number of Nissan and Infiniti models. Now this ground-breaking technology has been applied to a product that's prone to scratches through everyday use - the smartphone - with Nissan's new Scratch Shield case meaning iPhone-lovers can keep their phone looking at its best for longer.
 _Carson Nissan eStore where you will find Genuine Nissan Parts and Accessories for your vehicle. Genuine Nissan Parts and Accessories deliver model-specific engineering, perfect fit, reliability, and like new performance for your vehicle you would expect from an Original Equipment Manufacturer. Genuine Nissan Parts and Accessories fit the first time, helping you save time and money. So keep it original, and keep it real with Genuine Nissan Parts and Accessories. Please browse our extensive line-up of Genuine Nissan Parts and Accessories. or Shop Now.
 _Now is the best time to buy a new Nissan! January 12-16, 2012 only, Carson Nissan has an additional $500 Bonus Cash on all 2012 Altima Sedans and Coupes, and on all 2011 & 2012 Rogues and Versa Hatchbacks. That's a total of $2,000 Cash Back from Nissan this weekend only! Here's an example of the savings you'll find this weekend:2012 ALTIMA SEDAN$1,500 Customer Cash$500 Bonus Cash= $2,000 TOTAL CUSTOMER CASH!2012 ALTIMA COUPE $1,500 Customer Cash $500 Bonus Cash = $2,000 TOTAL CUSTOMER CASH! 2011 or 2012 ROGUES $1,500 Customer Cash $500 Bonus Cash = $2,000 TOTAL CUSTOMER CASH!Call, click or visit Carson Nissan this weekend to take advantage of this limited-time offer!
 _Pathfinder Concept Previews Innovative 4th Generation Design’s Fresh New Styling, Full-Size Roominess; Makes World Debut at North American International Auto Show –
In 1986, when the Nissan Pathfinder first appeared, it quickly revolutionized the sport utility vehicle segment. Offering previously unavailable features such as ample cargo room and a comfortable on-road ride, along with authentic off-road adventure performance, it immediately set a new standard in the emerging SUV class. Now 27 years and 1.2 million-plus Pathfinder sales later, a new dimension is about to be added to the popular nameplate with highly evolved, aerodynamic styling – previewed in the stylish Nissan Pathfinder Concept.
“If there is one constant among the first quarter century-plus of Pathfinder’s existence, it has been its ability to innovate, with each generation evolving to meet the changing needs of the customer,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “With the upcoming, fourth-generation model, we’re about to re-invent Pathfinder again. We’ve created a vehicle with an extraordinary balance of SUV capability, thoughtful technology and premium comfort to lead the segment once again – and help owners accomplish more in the real world, not just off-road.”
 New “Premier Partner” Agreement Set to Run Through 2016
Nissan announced an extension of its longtime partnership with the Heisman Trophy Trust, presenter of the annual Heisman Memorial Trophy in recognition of the outstanding college football player in the United States. Nissan, which began its relationship with the Heisman Trophy in 2005, now becomes the exclusive “Premier Partner” in an agreement than runs through 2016.
Nissan, under the new pact, will continue to support the charitable mission of the Heisman Trophy Trust, as well as promote the Heisman Trophy Award through activities such as an exclusive Heisman Trophy Tour, consumer sweepstakes, social media, online activities and other events. For the 2011 season, Nissan created a special series of “Heisman House” game day commercials featuring the Heisman Trophy and 11 former Heisman Trophy winners.
“The Heisman Trophy, since it was first awarded in 1935, has recognized the top performers in college football. As a company that prides itself in delivering innovation and performance for all, it’s a natural association,” said Jon Brancheau, vice president, Marketing, Nissan North America. “The fan response to our Heisman-related activities, from the Heisman House commercials to the annual Heisman Trophy Tour and awards sweepstakes, has been tremendous. We look forward to expanding these programs – and adding new ones – in the next five years.”
“The Heisman Trophy Trust is pleased and proud to extend and expand its long term successful relationship with a quality partner like Nissan. Nissan’s continued support aids the Trust in fulfilling its charitable mission to provide opportunities for underserved and disadvantaged youth of our country and returning military service personnel,” said Bill Dockery, Heisman Trustee.
In addition to its partnership with the Heisman Trophy Trust, Nissan is a sponsoring partner of the annual Bowl Championship Series (BCS), including the upcoming national championship game between Louisiana State University and Alabama on Jan. 9th.
 _The Nissan Pathfinder Concept, which is set for its world debut at the 2012 North American International Auto Show beginning on January 9th, takes all of Pathfinder’s traditional SUV hallmarks and wraps them in a new platform and dramatic new aerodynamic design.
With thoughtful technology, comfortable seating for seven and ample cargo room, the 4-wheel drive Pathfinder Concept previews the next-gen production Pathfinder that is scheduled to go on sale next fall.
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